Shortkuts is a medium to reach customers at salons, spas and gyms.
These customers are rich, premium and elite consumers, who spend actively on lifestyle products and services.
Time spent at a salon is always by design. Time is set aside for pampering, grooming and self indulgence.
The customers is always in a good, relaxed and receptive mood. This positive moment of truth is most advantageous for brands reaching out at the salon touchpoint.
Media options available are:
Static (posters, tent cards, offline messaging)
Dynamic ( Video Screens, Tablets, Digital, Social Media, Text Messaging, Email, Online Communities)
Word of Mouth (Influencer Marketing)
The Salon is a highly positive and receptive environment. Your brand can engage with customers when they let their hair down, literally.
In salons, customers shed their inhibitions and try new looks and styles. They are essentially game to make a change.
Media Fragmentation, Cluttered Branding, Programmatic Planning & Buying Complications. Now, you can just relax. You can chase your consumer through 20 media channels and finally get their attention whilst being captive at a salon. Speak to consumers at the right time in the right place when their attention is undivided.
The impossible task of getting captive undivided attention for your brand message. The joy of getting 30min with a customer to create awareness, demonstrate product and service efficiency, build customer experience and forge strong bonds.
Longer brand interaction than traditional media.
How? A customer spends more than 90 minutes in a salon, on an average. More than average time spent on television, magazine, radio and even digital.
Women often talk about the intimacy of their relationship with their hairdresser. That bond gets more intense with time. Stylists wear a nurturing instinct on their sleeve. Their style of speaking have an effortless quality that puts the emphasis on comfort—and the distinguishing gift is not just making a woman look beautiful, but making her feel ready to face the firing squad of telephoto lenses and the red carpet.
Our in-depth understanding of the Indian salon consumer segments, our unique databases and relationships provide an extra edge to every campaign, creating meaningful conversations, minimizing spill over and enhancing ROI on your spends.
It is never a hit and a miss in a salon. Create an engagement which is truly experiential and something which customers take back with them.
One-on-one interaction ensures every customer through branding, trials and W-O-M.
Lower Cost Per Contact than traditional media.
Generate leads, create database, groom the customers and create avenues for longer customer interaction.
The options are limitless.