About Shortkuts

 

Shortkuts was conceived as a branding and engagement platform for brands seeking consumers in salons and spas.

A ShortKuts is part of Playtag Media – an inter-activation experiential marketing agency.

Opportunities to induce a purchase are everywhere. Turning opportunities into activation is what we do best. From shelf to screen, we always have and always will drive sales through hard working brand activation.

 

Unique Benefits

A highly positive and receptive environment

Engage with customers when they let their hair down.

Literally A salon is one of the replica a lange sohne very few places where a customer sheds their rolex inhibitions and is willing to try new things.

Connect with the “difficult to reach” consumers

Customise campaigns to talk to customers relevant to your product – be it younger at heart, affluent with experiences or the better educated consumers of today.

Captive Audiences

Speak to consumers at the right time in the right place when their attention is undivided.

Long Periods of Brand Exposure

Get talking to people and create longer interaction with the brand than traditional media.

Why? Because a customer spends more than 60 minutes in a salon, on an average.

Trusted Source

A salon stylist is a personal advisor who not only educates customers but also advocates about products and brands.

Lest dare a customer to trust someone with a scissor and their hair…or neck.

Experiential Marketing Solutions

It is never a hit and a miss in a salon. Create an engagement which is truly experiential and something which customers take back with them.

  • Today’s consumer’s minds are cluttered with brand messaging and instinctively they ignore most single-way communication and prefer meaningful conversations and experiences, which create an impact on their life.
  • The brand-consumer relationship is increasingly becoming an integrated experience led engagement infused with technology.
  • Through the salon medium, we specialize in providing customized and measurable solutions to address specific brand marketing objectives.
  • Our in-depth understanding of the Indian salon consumer segments, our unique databases and relationships provide an extra edge to every campaign, creating meaningful conversations, minimizing spill over and enhancing ROI on your spends.

Experiential Marketing Solutions

It is never a hit and a miss in a salon. Create an engagement which is truly experiential and something which customers take back with them.

  • Today’s consumer’s minds are cluttered with brand messaging and instinctively they ignore most single-way communication and prefer meaningful conversations and experiences, which create an impact on their life.
  • The brand-consumer relationship is increasingly becoming an integrated experience led engagement infused with technology.
  • Through the salon medium, we specialize in providing customized and measurable solutions to address specific brand marketing objectives.
  • Our in-depth understanding of the Indian salon consumer segments, our unique databases and relationships provide an extra edge to every campaign, creating meaningful conversations, minimizing spill over and enhancing ROI on your spends.

Higher Return On Investment

A one-on-one interaction ensures every customer gets to know about the product being advertised through trials and W-O-M.

Add to that lower activity costs than traditional medium and negligible media and sample wastage.

Unique Marketing Solutions

Generate leads, create database, groom the customers and create avenues for longer customer interaction.

The options are limitless.


 


 

Office

Unit 17, Madhu Corporate Park,
Pandurang Budhkar Marg,
Lower Parel,
Mumbai 400013

Phone: +91-22-6190 6789
email: info@shortkuts.com

Locate us